Journal of Economics Business Industry

The Influence of Marketing Mix Strategy on Bread Customer Satisfaction in Nigerian Market

2023-11-18T12:23:35+07:00

Bread is a practical and ready-to-eat food. Urban people consume Bread as a breakfast menu. This causes the bakery industry to grow even more. This study aims to analyze the purchasing decision process, analyze the dimensions in the marketing mix that affect consumer satisfaction, analyze the level of satisfaction formed by the marketing mix and formulate managerial implications from the results of the marketing mix analysis. Data were obtained from 120 respondents determined by convenience sampling and analyzed using the Structural Equation Model. The results showed that consumers go through all stages of the purchase decision process. Consumers buy Bread based on the motivation to meet their needs as a substitute for rice. Consumers obtain information about Bread from advertising. The main evaluation criterion for consumers before deciding on the purchase of Bread is the condition of the Bread. The consumer's purchase plan depends on the situation. If the variety of types of Sari Roti sought is not available, and there is a price increase, the consumer's action is still to buy Bread. However, if another brand of Bread provides a discount, consumers switch to that other brand of Bread during that period only. Marketing mix has a positive and significant effect on consumer satisfaction. This shows that the role of product, price, place and promotion increases customer satisfaction. The dimensions of product and price have a more substantial influence than place and promotion. The level of customer satisfaction of Sari Roti is in the very satisfied category. The recommended managerial implications are increased availability, 24-hour sales, public relations and sales promotion.

Virgin Coconut Oil (VCO) Business Analysis in Terms of Economic Income

2023-11-24T21:34:59+07:00

High fluctuations in coconut prices have resulted in coconut farmers in North Minahasa Regency experiencing uncertainty about their economic conditions, so derivative products from coconuts, such as Virgin Coconut Oil (VCO), which can be processed, are needed. This study aims to calculate the feasibility of making Virgin Coconut Oil (VCO), which is processed traditionally, and analyze sensitive indicators from each aspect studied. Traditionally processed Virgin Coconut Oil (VCO) quality highly depends on raw materials and processing. The business feasibility analysis parameters used are marketing, technological, management, legal, and economic. The method used is the Multidimensional Scaling (MDS) Method. The analysis showed that the financial aspect obtained Net Present Value NVP value = IDR 482,378,746, IRR = 93.88%, Gross B/C Ratio = 2.193, PR = 3.64, PBP = 1 year eight days. The feasibility index assessment of five aspects obtained values: marketing aspects 83.50%, technology aspects 52.28%, management aspects 60.91%, legal aspects 65.39%, and economics 74.83%. The average value of the feasibility index shows that the traditional VCO manufacturing business in North Minahasa Regency can be declared feasible.

Relationship Between Supply Chain Management and Competitor Intensity in The Food Business: A Structural Equation Model

2023-11-21T23:48:17+07:00

Supply Chain Management (S.C.M.) was developed as a system and coordination of strategies of business functions that manage supply chains to improve long-term performance. This study aims to analyze the relationship between the implementation of supply chain management and the intensity of competitors in the food business, analyze the relationship of competitor intensity to company performance, and provide recommendations on the Food and beverage business related to increasing competitiveness based on the implementation of supply chain management. The results showed that the implementation of supply chain management on competitor intensity has a significant relationship with an influence of 44.5%, and the relationship of competitor intensity to company performance is a meaningful relationship with a power of 65.2%. From the recommendations, food business people and innovative products are recommended to expand and cover the entire market by considering aspects of logistics distribution, digital marketing, and product gallery development

Quality Analysis of Health Center Service Management for Efforts to Improve Patient Satisfaction

2023-12-03T14:17:08+07:00

Health Centers providing the best quality of service can affect consumer satisfaction in using services. If the quality of service, facilities, and promotions consumers offer is unsatisfactory, consumers no longer use Health Center services. This research focuses on consumer satisfaction with the services provided by the Health Center after using these services and what attributes need to be improved to increase customer satisfaction. This study aims to determine patient satisfaction with the services provided by Health Center X. The method used in this study is IPA (Importance Performance Analysis). This method, also known as quadrants analysis, aims to measure the relationship between consumer perception and the priority of improving the quality of products or services. Twenty-one attributes or statements represent each service dimension: tangibles, empathy, reliability, responsiveness, and assurance. For the quality of services provided by the Health Center to be improved, the Puskesmas must make improvements as soon as possible to statements that fall into the categories that need improvement, namely the words "Large car or motorcycle parking," "Officers carry out administrative processes quickly and precisely," "The ability of the Health Center to respond to complaints, criticisms, and suggestions from patients," and "Guarantee of trust given by officers to services." Puskesmas gets a customer satisfaction level value of 79.03%, which means that the performance given by the Health Center to customers or patients is included in the Satisfied category.

Adaptation of Blue Ocean Strategy in Increasing Business Markets

2023-12-05T23:42:12+07:00

Products produced by the XYZ Photography & Video Studio business include photo studio services, graduation studio photos, family studio photos, pre-wedding photos, wedding photos, wedding videos, photo printing, and photo accessories sales. The following problems: Lack of promotion carried out by the management either manually or online, No company targets monthly and yearly, Incomplete brochures and price lists for each product. This study aims to increase revenue and propose strategies to create innovations to stay away from competitors. The methods used are the SWOT and Blue Ocean Strategy (BOS). The SWOT method determines strengths, weaknesses, threats and opportunities. The BOS method is a method used to stay away from competitors. Research conclusion The Company's position in market competition through the SWOT matrix of EFAS and IFAS is in quadrant IV, which means that the Company in this position is very unfavourable because it faces threats and weaknesses from the company. The company has many weaknesses and also faces threats. This position proves that the company's performance is weak and faces major challenges. The company focuses on minimizing internal problems to seize existing market opportunities