Vini Reski Utami, Winda Cantika Rispo, and Juwitan Intan. 2024. “Fan Economy and Purchasing Decisions: The Role of Product Diversity, Price Perception, and Promotion in the K-Pop Merchandise Market in Indonesia”. Journal of Economics Business Industry 1 (3):92-102. https://doi.org/10.59976/jebin.v1i3.218.