Vini Reski Utami, Winda Cantika Rispo and Juwitan Intan 2024. Fan Economy and Purchasing Decisions: The Role of Product Diversity, Price Perception, and Promotion in the K-Pop Merchandise Market in Indonesia. Journal of Economics Business Industry. 1, 3 (Mar. 2024), 92–102. DOI:https://doi.org/10.59976/jebin.v1i3.218.